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Ze Zbiorów — Ze Zbiorów — local food direct from Lesser Poland farmers in Kraków
Morning light over small patchwork farm fields in the Lesser Poland foothills, with a village and hills behind

Kraków · pilot launching 2026

Straight from the field to your table in Kraków

Buy food directly from small family farms in Lesser Poland — without the middlemen who push farm-gate prices down. One cart, many farms, pickup a few streets from home.

  • RHD-certified farms only
  • Pickup from 0 zł
  • Orders close 48 h before delivery

How it works

Three steps from order to pickup

A pre-order model: the farmer harvests exactly what was ordered. Nothing wasted, nothing sitting in a warehouse.

  1. Order inside the buying window

    Pick products from several farms at once and pay once — BLIK or card. The window closes 48 hours before delivery day.

  2. The farmer harvests to order

    Your order reaches the farm as a picking list. Produce is cut, packed and labelled for you, not for storage.

  3. You collect in your district

    A chilled pickup point or micro-hub near home, within a fixed time window. Home delivery comes later, as an option.

A woman collecting a box of fresh vegetables from a chilled parcel locker on a Kraków street
You collect in your district

What you get

Built around what actually stops people buying from farmers

Every feature answers a concrete barrier: price, uncertainty about quality, missing stock information and awkward logistics.

  • One cart, many farms

    Cheese from one farm, eggs from another, tomatoes from a third — one payment, one pickup. The payment is split between farms automatically.

  • See what is left to free pickup

    A live progress bar suggests what to add to bring logistics cost down, instead of surprise fees at checkout.

  • A QR farmer passport

    Every product links to farm location, harvest date, RHD status and reviews from other buyers.

  • Real-time availability

    Actual stock, not guesses: "3 portions of Jan's smoked cheese left." Opt in to a notification when a limited product returns.

  • Pickup, not courier roulette

    Chilled lockers and micro-hubs in selected districts. You always know exactly where and when to collect.

  • An honest split of the money

    Farmers are paid directly to their own bank account. We charge a transparent service fee for the technology — not a trading margin.

A hand scanning a QR code on a jar of honey with a craft paper label using a phone

Trust layer

You know who grew it — down to the field

The biggest barrier in online grocery is uncertainty about freshness and quality. So provenance here is not a marketing slogan but data you can check in two seconds.

  • Scan the QR code on a product and see the farm on a map
  • Harvest or preparation date and a full ingredient list
  • Verified Agricultural Retail Trade (RHD) registration
  • Buyer ratings — suppliers below 3.5/5 leave the platform

Why now

The numbers our pilot is built on

We start deliberately small: a few districts of Kraków, pickup only, real demand instead of promises.

year-on-year growth of online grocery in Poland
+61%year-on-year growth of online grocery in PolandEFRWP, 2025
registered RHD producers in Poland, up from 1,633 in 2017
22,273registered RHD producers in Poland, up from 1,633 in 2017IW, Apr 2024
commercial farms in Lesser Poland, averaging 4–5 hectares
56,800commercial farms in Lesser Poland, averaging 4–5 hectaresCensus 2020
of online shoppers prefer collecting at a pickup point
81%of online shoppers prefer collecting at a pickup pointAlsendo, 2024
Crates of fresh vegetables and preserves from family farms near Kraków

Be first in line for the first harvest

Leave your email and we will tell you when orders open in your district. No spam — one message at launch.

1,240 people from Kraków and nearby are already on the list

We open districts one by one, starting with those with the most signups.

We never sell your data. One launch email, then only if you ask for more.

For farmers

RHD registered? Sell without a middleman and without paperwork

No subscription at launch, no complicated dashboard. Listing a product should take under 10 minutes — even if apps are not your thing.

A farmer in a plaid shirt holding a wooden crate of freshly harvested vegetables
  1. 1. Take a photo

    On your phone, in the field. No studio, no three-paragraph copy.

  2. 2. Set price and quantity

    You set the rate. No dairy co-op negotiates it down.

  3. 3. Pick a delivery window

    When you drop produce at the hub. We handle the rest.

  • Money lands in your own bank account after collection
  • You harvest only after orders close — far less spoilage
  • Confirm orders by message, without logging into a dashboard
  • Help with RHD formalities together with agricultural advisers

Apply with your farm for the pilot

Questions

Frequently asked, before launch

There is no product yet, but the rules are set. If something is missing, write to us.

When do you launch?

The pilot opens in 2–3 districts of Kraków. The order depends on signups, so it helps to tell us your district when you join the waitlist.

Do you deliver to my door?

Not at launch. Chilled door-to-door delivery costs 20–35 zł and would be unprofitable for everyone on a small basket. We start with pickup points and will add home delivery as an option for larger baskets once a district reaches enough order density.

Who can sell on the platform?

Only farms formally registered for Agricultural Retail Trade (RHD). That is what makes settlements legal and provenance verifiable.

Why do orders close 48 hours before delivery?

Because the farmer harvests only after the window closes. You get produce picked for your order rather than something that waited days in storage.

Will it be more expensive than a supermarket?

Some products will cost more, some the same. What disappears is the middleman margin, and you can see how much of your money reaches the farmer. Our service fee is stated openly.

How do I pay?

With BLIK or card, once for the whole cart. The payment is split automatically between the farms you bought from.

The first harvest goes to people on the list

Sign up, tell us your district, and help decide where we open first.

We open districts one by one, starting with those with the most signups.

We never sell your data. One launch email, then only if you ask for more.